In this era of digital marketing, blogging has taking centre stage in business and service delivery. It has become a multi-million dollar business and ready to create more millionaires. You can be among the next internet entrepreneurs through blogging if you can only trust yourself and observe certain rules.

In this time of high unemployment and financial downturn, quite a number of smart guys have created for themselves, financial freedom through blogging and social media marketing alone.
This set of online entrepreneurs, have achieved celebrity status and brand ambassadors as a result of their blogging prowess.  You too can be among the success story by following some laid down rules which are outlined here.

Where to start

As an aspiring blogger, you should have in mind what you intend to blog about. This is likened to a pilot determining destination of his plane before take- off; it will enable him make decisions on speed, altitude and quantity of fuel needed in the flight.
If a person starts a blog without knowing or choosing what to blog about, he will certainly be lost, as he struggles to publish every information that fascinates him. This, you know, will result in loss of focus.

Choose a Niche
Another important issue to consider before writing a blog is choosing a niche.
Nobody discusses a non-interesting niche in his blog and expect traffic.  According to Collinsdictionary.com, Niche in marketing is a specific area of marketing which has its own particular requirements, customers, and products. Your niche must be entertaining to your audience in a way that they’ll always have something to take away whenever they visit your blog.There are several topics or combination of topics you can choose when creating a blog niche. A few ideas listed below can help you brainstorm:
  • ·        wellness,
  • ·        entertainment,
  • ·        sports,
  • ·        motivational,
  • ·        DIY,
  • ·        Tech,
  • ·        Men’s talk,
  • ·        entrepreneurship,
  • ·        gaming,
  • ·        business ideas,
  • ·        educational,
  • ·        dating tips,
  • ·        Product review etc.

What of the skills? Among several skill set required for successful blogging, the most important single skill is “passion”.
Blogging is likened to soliloquy; you may not have audience and it will seem as if you are writing to yourself initially. However, with passion and conviction, you are certain to sustain tempo till your blog gets traction and people start noticing you. Passion leads you to overcome other huddles.    

Be knowledgeable in the topic

Whatever topic to be discussed in your blog must be well known to you and is one that gives you joy to discuss. You and I know that no man is knowledgeable in everything, so in this case, ensure you do extensive research on the topic before publishing; after all, no one enjoys publishing half-baked information as it will blot your reputation.

Make keyword research

In the same light, many ideas within your niche will be coming to mind, however, you need to diligently search the minds of your audience at any given period to know what they desire to read.  Did I hear you ask if you are a mind reader to know your audience needs?  Just don’t let it bother you much, am talking about the term ‘keyword research’ and analytics. It is a technique of mind reading where you can understand the mind of your potential audience and know what is most desirable to produce for them.

To round it up, these are your take away
  • Be passionate about blogging
  • Know your audience
  • Carve a niche for yourself
  • Learn the act of keyword research and analytics

Please do let me know in the comment area for more explanation of any of the points I highlighted above. 
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